2014 Entertainment Content Summit Program

Summit Program – Day 1

11:00 – 11:45 Cross-channel advertising – a marketer’s imperative, Digital Marketer investment today and targeting and measuring, the right way
Consumers have rapidly adopted mobile devices. According to Forrester Studies, today there are more than 2 billion mobile devices worldwide. Advertisers are responding to this trend by growing their mobile budgets and trying to optimize their advertising efforts. But the immature mobile advertising ecosystem still presents numerous hurdles in targeting, tracking and measuring mobile investment.This session will provide insights on the factors that determine the inability to collect the right metrics of mobile advertising and some key recommendations to build cross-channel advertising to reach customers.
Juan Jose De La Torre
Juan Jose De La Torre, Vice President Digital – Intigral
12:00 – 12:30 3D and VR in Broadcast TV
2015 will define a new era in Movies and Television.Hollywood is witnessing a revolution in film-making – Directors and Cinematographers are scrambling to re-learn everything they were taught in film-school. The same holds true with professionals in Broadcast Television. Some pioneering broadcasters are looking at Virtual Reality to power the way NEWS and entertainment will be delivered.

This session will provide first hand insights on what 3D VR means for Broadcast TV, Catch up TV, and as the ultimate second screen for consumption of content for today’s tech savvy generation. This will NOT be a power-point slide show talk. The focus is on an interactive discussion followed by idea seeding for Content Producers, Advertisers and those looking at riding the wave of Virtual Reality entertainment.

Clyde DeSouza
Clyde DeSouza, Partner – Real Vision
12:30 – 14:00 Break
14:00 – 14:45 Smart Mix of Contact Publishing
The best way to publish digital content on portals to secure a sustain traffic across all sessions, also case study for attractive content on social media that enhance the engagement level of channels followers and fans, additional to some information about the consumption behavior of Arabic Audience
Haitham Masoud AlSaif
Haitham Masoud AlSaif, Managing Director – Gate2Connect
15:00 – 15:45 What’s Mine Is Yours Is Mine Is Ours
A look at using and developing digital content that is “inspired” from other work. Who owns a meme or a gif? Who can control circulation of that sort of content? When you ask an audience to interact with your content in a digital space, how much control can you exercise over their actions? Can you get sued if someone else uses the content in an inappropriate way?
Fiona Robertson
Fiona Robertson, Senior Partner – Indigo

Summit Program – Day 2

11:00 – 11:45 Franchise in the Gulf: Case study on Al Madani Group of Companies
Eng. Mohammed Al Madani
Eng. Mohammed Al Madani, CEO and Chairman – Al Madani Group of Companies
12:00 – 12:45 Extent of Animation
This sessions covers a wide range of animation related topics, from the current trends in the industry, the move from major companies with specialized talents into small teams of generalists. Different aspects of the industry including games, features, commercial, visualization. As well as tips for up and coming animators for the technologies you should focus on for the coming years.
Keiran Bartlett
Keiran Bartlett, Campus Manager – SAE Institute Dubai
13:00 – 14:00 Break
14:00 – 14:45 Xtreme Sports Content
Sometimes, you meet extraordinary people who have dedicated their lives for their passion. We want the world to hear, see and share their stories. When this passion is about sport, especially if this sport is insane, this will of course appeal to the action sports fans community, but it can also engage much broader audiences. Quality extreme sports contents tell the stories of these amazing people through documentaries, TV series or whatever format, showing how they keep pushing the limits further to capture blow-minding images, but also sharing their threats and doubts on the difficult path to sportive achievement.From Big wave surfing to Wingsuit flying, through Mountainbiking, BMX, Freeskiing, Mountainbiking, Skateboarding, Motocross, skydiving, mountaineering, free-running and many more, extreme sports can definitely capture & engage a large audience.
Anne Louvet, Business Development Director – XtremeVideo MEA


View 2013 Entertainment Content Summit Program